6 YouTube Statistics Emerged Amid the Pandemic that Might Surprise Any Marketer
Are you an aspiring brand trying to break into YouTube influencer marketing? Or, are you just simply looking to start branding on YouTube? Whatever the reason be, stats are the first thing that you’re always curious to know about before jumping onto a video marketing platform.
Amidst pandemic in 2020, when every in-person event starts seeing a downfall in visitor numbers, people turned to YouTube. Guess what? Its popularity skyrocketed like no other year.
Here’re a few impressive stats about YouTube that would surprise you up as a marketer:
1. 100 Billion Hours of Gaming Content Watched
Out of all content formats, video content is no doubt the most appreciated format. At least, the YouTube stats reveal it. According to a YouTube Culture & Trends Report, people have watched over 100 billion hours of gaming content in 2020. With 201 billion views, Minecraft leads the show followed by Roblox with 75 billion video views.
2. 72% of People Chose YouTube to Stay Fit in 2020
While there was no option to jog outside due to COVID-19, people chose YouTube to stay fit at home. It is perhaps the best use of technology one could make. YouTube Stats reveal there’s a 515% surge in home workout video searches on YouTube in March alone.
3. Daily Video Views for Home Office Surged by 210%
While everyone was contained within his/her home walls, a new trend in searches showed up. The YouTube searches for videos with ‘at home’ in titles increased by over 700 percent in March 2020. For the same period, searches for words such as ‘quarantine’ and ‘routine’ experienced over 10.5 million.
4. Daily YouTube Live Streams Trigged by 45%
This figure shouldn’t come as a surprise to you since all live events were forced to be canceled amidst the pandemic. Brands are left with no option but to live stream events on YouTube utilizing the most influential YouTubers out there. As a result, YouTube live streams experienced a surge of 45% in just the initial 6 months of 2020.
5. YouTube Videos Influenced 70% of Audiences to Buy
You’d be surprised to know that YouTube influencer marketing works like a charm. At least, the figures reveal it. According to the study conducted by Google in 2020 reveals that more than 70 percent of YouTube viewers made their purchasing decisions after seeing their videos on YouTube. So, you could imagine the potential of YouTube influencer marketing for brands.
6. 50.9% of B2B Decision-Makers Used YouTube Insights
In 2020, over 50.9% of B2B businesses chose to invest in researching YouTube purchases to make an optimum impact on YouTube through marketing. It is a significant number indeed that has even outranked Facebook and LinkedIn with 48.5% and 33% research purchases respectively.
So if you’re in the B2B business segment, you could effectively use the video platform to make ROI-oriented marketing decisions.
The Key Takeaway
Are you impressed with the YouTube statistics just revealed above? Well, who wouldn’t? YouTube has been around for ages. But its craze is on the rise for decades and it’s not going to slow down even during the pandemic. As a brand, it holds a lot of value to you as this platform gives bangs for your bucks that you plan to spend on influencer marketing on YouTube.
