Top 6 Instagram Influencers Worth Considering for Your Brand in 2021
Influencer marketing has become a part of businesses. Gone are the days when businesses used to do marketing just to survive. Now, in evolving cutting-edge competition, businesses have no other option but to thrive. It’s where influencer marketing opens doors to high ROIs. Which platform should you get started on? Obviously, Instagram comes to the top of mind.
Which Instagram influencers are worth hiring? This list gives you a view of top Instagrammers that are worth considering for your brand marketing:
1. Cristiano Ronaldo: 288 Million Instagram Followers
With over 288 million followers, Cristiano Ronaldo leads the race to the top on Instagram. Bagging several accolades and awards, he is loved across continents. He does a lot of charities! So if you’re a brand with a noble cause, it is worth hiring him.
2. The Rock (Dwayne Johnson): 238 Million Followers
The Rock aka Dwayne Johnson is a charismatic personality who is loved over all the world. With 238 million Instagram followers and counting, he bags the 2nd spot on the list. Known for his super performance in WWF and leading movies, he is loved by people from all walks of life.
3. Ariana Grande: 236 Million Instagram Followers
With a close chase of 236 million followers, Ariana Grande is just one spot behind Dwayne Johnson. She is a well-known American singer and actress whose popularity grew after she appeared in the Nickelodeon T.V series ‘Victorious’. She has worked with top brands such as Starbucks, Reebok and could fit your brand goals as well.
4. Kylie Jenner: 234 Million Instagram Followers
With 234 million followers on Instagram, who doesn’t know Kylie Jenner? Got famed from ‘Keeping Up With the Kardashians’ TV show, she has created her own brand ‘Kylie Cosmetics’. She is awarded several awards including the youngest self-made billionaire. If you’re a cosmetic brand struggling to get exposure, she could do the trick for you.
5. Selena Gomez: 229 Million Instagram Followers
With 229 million followers, Selena Gomez’s Instagram account is growing by leaps and bounds. She is a popular American singer and producer with more than 4 awards in her name. She is also a ‘UNICEF’ ambassador. You might have seen her performance in popular TV ads from Coco-Cola, Adidas, Pantene, and other conglomerates.
6. Kim Kardashian: 222 Million Instagram Followers
Selena Gomez is followed by Kim Kardashian with 222 million followers on Instagram. Featured as ‘Star of Social Media’ by Forbes, her posts receive a tremendous amount of engagements. According to SocialBook, she is a multi-skilled woman in business. Featured in Lorraine Schwartz, Revolve and other leading ads, she might be a good fit for your women-centric or even male-centric brands.
The Key Takeaway
From the list above, you could see how top influencers are crunching big numbers when it comes to follower count. With so rapidly growing followers, Instagram is bound to give a massive exposure your brand has been looking for in 2021. Choose top Instagrammers from the list above or do your own research. Either way, Instagram influencer marketing will work for your brand, the way it does for other leading brands.
